THE CHALLENGE

The scope of the project WAS to support in the creation of a website (and connected visual identity) that will help promoting and showcasing the newly opened CASA ANNA MARIA in the Spanish and International Market

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VISUAL INSPIRATION

Inspired by the timeless looks, sunny ambiance and soothing atmosphere, I then moved to design a branding direction that positions the Villa as the quintessential “Spanish Postcard”.

As the casa embraces all the key aspects that make life in Spain a unique relaxing and dreamy experience, the visual identity was created to nurture the idea of travelling a bit back in time, to a rural Spanish Finca, and absorb its bucolic vintage quality of life, with all the perks of modern commodities.

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VISUAL IDENTITY

When designing the identity, I focalized the attention on combining the warm, rustic yet modern lines of its interior design, with the patterned and “handmade” looks of items and materials that decorate the walls and garden of the villa. Small additions from practices now lost to time (such as mails, postcards, handcrafted tiles and post stamps), will serve as basis to detail and distinguish the visual identity of the villa, as well as strengthen its proposition as memorable holiday destination.

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