THE CHALLENGE

When the guys at Gymble approached me, they just received a substantial investment to grow their already existing app and were looking to launch their business in the future. For this reason, they were looking to build their brand into something more modern, and digitally ready that would close the link between technology and sport, while maintaining the already recognizable elements of the brand.

We started with developing a brand promise, and a clear market positioning and translated this into a unique and bold graphic system to support their stampede in the digital market as the promoter of "Unbounded Athletics".

BRAND MANIFESTO

Gymble is an app that pushes the boundaries of athletic as we know it today. It's an unapologetic new tool that shortens the distance between athletes and high quality fitness experience through a consumer friendly app. Gymble connects people who are looking to find a fitness based experience near them, in their own city, or a city they are visiting, extending an invitation to break the limits of training wherever and whenever. 

This why Gymble is the first and only way to experience unbounded athletics. This... is our promise.

VISUAL IDENTITY

The new logo was built as an elevation of the original Gymble logo bringing the main elements of the original design into a more modern and timeless setting. The core essence of the logo was maintained, as noticeable in the split between logotype and emblem, as well as the G shape of the emblem. The original blue was updated to a combination of white and cyan to modernize and evolve the brand for the digital space.