THE CHALLENGE
For the roll-out of the new Synergy umbrella brand, we were tasked with the development of a full new visual identity and web design. Following the information provided during the briefing, we conducted research over the competitive environment, consolidated all findings in the selection of a brand archetype, which ultimately underpinned all the choices made in the development of the brand.
BRAND MANIFESTO
Synergy is a energy brand that promotes a playground to experiment and create together, to facilitate the transition from the centralised fossil fuel reality of the world of A to the decentralised and sustainable nature of the world of B.
BRAND DESIGN
The brand identity was built around the idea of community, and the idea of not only playing the game, but writing our own rules. Vibrant, voluntarily different and inspired by the world of games (both physical and digital), this is an identity that lives of the commitment of each member of the community to build something together. It invites its member to express its creative self, redefine what it means to design a new energy system, and have an young and visionary approach to the task, building it up, block by block.
COLLATERALS DESIGN
Designed to live both on the digital and tangible world, the brand identity is versatile and minimalist, simplifying the applications over different means of communication. The rich black background creates high contrast for the bright whites, grey and fluo colours, making the identity distinctive and easy to recognise in signage, communication, apparel and merchandise.
Synergy
Brand identity
Visual Identity
Web Design & Development