BRAND MANIFESTO

Just like an artisan, the concept brings together the artistic, eccentric and emotional side of creating, with the humbling, approachable and tangible aspects of hand-working. Everything in the concept is permeated with an inseparable component of human touch, mixed with the ingenuity of hand operated machinery. The concept offer was enveloped in the blueprint based branding direction, that combines natural ingredients and gears in a seamless and timeless unpretentious restaurant experience.

BRAND STORY

‍Craftsmen do not create to display to the few, they create things to share with the most.

Things that create memories, such as the table around which gathering friends and family; that embellish moments, such as the shoes you wear before leaving your doorstep; that enrich your daily life, such as the stories of a rediscovered old book; that expand your emotions, such as the dynamic range of the sound of a grand-piano.

In the ultimate art piece they deliver, each craft is brought together by the desire of building something unique and beautiful, to be enjoyed every single day, by any given person. The Craftsmen Kitchen celebrates this art of making uniqueness available to all.

In all it offers and shows, the Craftsmen Kitchen stands by its simple yet powerful promise of “Made by hand”.

BRAND INSPIRATION

Starting from the existing emblem of the Noblemen hotel, the emblem was developed to encapsulate the artistic and humbler nature of the Craftsmen brand, in a figure that complements and lives on the same level of it’s “brother” hotel. The craftsmen and the noblemen are able to live together in the same space, opening opportunities for future collaborations.

VISUAL IDENTITY

Reflective of the unit decor, crafted ethos, and mechanical unique design features, the branding design was built to complement the overall concept design by bringing together gears, blueprints and hand drawn ingredients, as all the parts that constitute the unique experience of The Craftsmen kitchen.